Three ways to engage, the engine that sources your TAM, and the full funnel end to end. Every number here is held at a deliberately conservative 2% reply — half our aggregate. The recommended path is the 90-day TAM Sprint.
| Stage | Rate applied | Count |
|---|---|---|
| Emails sent | input · 1,200 inboxes | 360,000 |
| Landlords contacted | ÷ 3 emails each | 120,000 |
| Replies | 2% reply (conservative — half our agg) | 2,400 |
| Positive replies = qualified signups | 11% of replies | 264 |
| New customers (reply-driven) | 25% close (your #) | 66 |
| + Self-serve signups (unbilled) | 500 visitors/10K · your funnel | +150 |
| You pay | $6,875 + 66 × $50 | $10,175 |
| Blended CAC | $10,175 ÷ 216 total | $47 |
Reality checks. SDR load: 264 positives/mo ≈ 12/business day — 1 SDR, light. Deliverability: 360K across 1,200 inboxes = ~10 sends/inbox/day (half the 20 cap) — that's why we build 2×: domains stay clean, you stay off blocklists.
Held very conservative. 2% reply is half our 1,600-campaign aggregate (4%). We quote the floor. At our actual average the reply-side roughly doubles — see "The Upside" below.
The hard part of landlord outbound isn't sending — it's finding them. They hide behind LLCs, county records, and no web presence. We already built the machine that cracks it: listing harvest (Zillow, Realtor.com, Redfin, Apartments.com, Craigslist) → county parcel → SOS LLC-piercing → free web search → skip-trace gap-fill. Free through step 4 for most records.
| Source | Records | Est. contactable emails |
|---|---|---|
| NYC HPD | 782K | ~120K |
| Realtor.com (national rentals) | 1.5M | ~150K |
| HomeHarvest (national, expandable) | 1.2M | ~180K |
| Redfin (national rentals) | 600K | ~60K |
| Airbnb hosts | 118K | ~25K |
| Cook County IL | 80K | ~18K |
| Florida SOS | 24K | ~5K |
| HUD multifamily | 17K | ~5K |
Free web search self-selects for the institutional tier (PMs, RE principals, 10+ units — your AE target). Skip-trace mops up mom-and-pop. The list pre-segments itself by value, zero extra work.
Pricing tracks real infrastructure: $2.50/inbox/mo, built 2×. Retainer = $3,675 base + actual inbox cost + $200 data, plus $50 per net-new customer. Held at a conservative 2% reply / 11% positive — half our 4% average.
| Pilot | TAM Sprint ⭐ | National Scale | |
|---|---|---|---|
| Contacts / mo | 45,000 | 120,000 | 200,000 |
| Emails / mo | 135K | 360K | 600K |
| Inboxes built (2×) | 450 | 1,200 | 2,000 |
| New customers / mo (reply) | 25 | 66 | 110 |
| Retainer | $5,000 | $6,875 | $8,875 |
| + perf ($50/cust) | $1,250 | $3,300 | $5,500 |
| You pay / mo | $6,250 | $10,175 | $14,375 |
| Reply-only CAC | $250 | $154 | $131 |
The self-serve multiplier. Outbound drives traffic too — conservatively 500+ visitors per 10K contacts (we often see 1,000). Through your own funnel: 10K contacts → 500 visitors → 10% signup → 25% close = 12.5 free customers per 10K. Never replied, never billed. A second cohort signs up on its own:
| Pilot | TAM Sprint | National | |
|---|---|---|---|
| Reply-driven / mo | 25 | 66 | 110 |
| + Self-serve (unbilled) | +56 | +150 | +250 |
| Total customers / mo | 81 | 216 | 360 |
| Blended CAC | $77 | $47 | $40 |
Everything above is quoted at 2% reply — half what we actually average. Our aggregate across 1,600+ campaigns is 4%. Hit that and the reply cohort doubles, customer count jumps, and your blended CAC holds (self-serve dominates either way):
| Pilot | TAM Sprint ⭐ | National | |
|---|---|---|---|
| Reply-driven cust/mo | 50 | 132 | 220 |
| + Self-serve (unchanged) | +56 | +150 | +250 |
| Total customers/mo | 106 | 282 | 470 |
| Reply-only CAC | $151 | $102 | $90 |
| Blended CAC | $71 | $48 | $42 |
~30% more customers, blended CAC unmoved ($47 → $48). Self-serve is the floor either way. 2% is the number we quote; 4% is what we usually deliver. Both clear your $200 with room to spare.
The engine yields ~360K contactable landlords. At 120K contacts/mo we exhaust the full addressable universe in 90 days — every reachable landlord contacted, scored, and routed.
Even if we perform at half our typical winning reply rate, you still acquire ~648 new TenantCloud customers in 90 days at a $47 blended CAC — under a quarter of your $200 ceiling. That's the floor, not the forecast.
No monthly lock-in. The 90 days is the whole commitment. When the sprint ends you either install the machine into your team — we hand over infrastructure, lists, playbooks, scoring, and you run it far cheaper — or scope the next sprint together (national expansion, 840K+ more reachable). You never pay us just to exist.
| Standard | Prepaid — save $3,500 | |
|---|---|---|
| Setup fee | $3,500 | Waived |
| Retainer | $6,875 / mo | $20,625 upfront |
| Performance fee | $50 / customer | $50 / customer |
| Commitment | 90 days | 90 days |
Prepay the quarter and we eat the $3,500 setup — you fund the build with cash instead of fee. Same work, same reporting, $3,500 cheaper.