Your entire landlord market, cleared in 90 days — at a $50 CAC.

What It Returns

The Math, Line by Line

Reality checks. SDR load: 264 positives/mo ≈ 12/business day — 1 SDR, light. Deliverability: 360K across 1,200 inboxes = ~10 sends/inbox/day (half the 20 cap) — that's why we build 2×: domains stay clean, you stay off blocklists.

Held very conservative. 2% reply is half our 1,600-campaign aggregate (4%). We quote the floor. At our actual average the reply-side roughly doubles — see "The Upside" below.

The hard part of landlord outbound isn't sending — it's finding them. They hide behind LLCs, county records, and no web presence. We already built the machine that cracks it: listing harvest (Zillow, Realtor.com, Redfin, Apartments.com, Craigslist) → county parcel → SOS LLC-piercing → free web search → skip-trace gap-fill. Free through step 4 for most records.

Free web search self-selects for the institutional tier (PMs, RE principals, 10+ units — your AE target). Skip-trace mops up mom-and-pop. The list pre-segments itself by value, zero extra work.

The retainer scales with sending infrastructure — more volume means more inboxes to build, warm, and run — plus $50 per net-new customer. Held at a conservative 2% reply / 11% positive — half our 4% average.

The self-serve multiplier. Outbound drives traffic too — conservatively 500+ visitors per 10K contacts (we often see 1,000). Through your own funnel: 10K contacts → 500 visitors → 10% signup → 25% close = 12.5 free customers per 10K. Never replied, never billed. A second cohort signs up on its own:

Everything above is quoted at 2% reply — half what we actually average. Our aggregate across 1,600+ campaigns is 4%. Hit that and the reply cohort doubles, customer count jumps, and your blended CAC holds (self-serve dominates either way):

~30% more customers, blended CAC unmoved ($50 → $50). Self-serve is the floor either way. 2% is the number we quote; 4% is what we usually deliver. Both clear your $200 with room to spare.

The engine yields ~360K contactable landlords. At 120K contacts/mo we exhaust the full addressable universe in 90 days — every reachable landlord contacted, scored, and routed.

Even if we perform at half our typical winning reply rate, you still acquire ~648 new TenantCloud customers in 90 days at a $50 blended CAC — under a quarter of your $200 ceiling. That's the floor, not the forecast.

No monthly lock-in. The 90 days is the whole commitment. When the sprint ends you either install the machine into your team — we hand over infrastructure, lists, playbooks, scoring, and you run it far cheaper — or scope the next sprint together (national expansion, 840K+ more reachable). You never pay us just to exist.

Two ways to pay

Prepay the quarter and we eat the $3,500 setup — you fund the build with cash instead of fee. Same work, same reporting, $3,500 cheaper.

You hand us the goal. We run the entire channel — and you own the assets at the end. The stack:

1. Sending infrastructure — dedicated domains (isolated from your core brand reputation), warmed inbox pools (2× provisioned), live deliverability monitoring. Your primary domains never touch a cold send.
2. Brand-safety layer — every send goes out on infrastructure walled off from TurboTenant.com and TenantCloud.com, so your sending reputation is never exposed. Want more distance? We run an unbranded sender (the "landlord consultant" angle you raised) that recommends TenantCloud without putting your logo on a cold email. You approve all copy before a single send leaves.
3. The TAM database — the full sourced, scored landlord list: owner names, business emails, phone numbers where we find them, unit-count score. Built once, yours to keep — install it in your team at the end of the sprint.
4. Messaging system — witty, situation-first copy. Three plays: permissionless renter-lead, vacancy-pain, competitor-aware. Continuous A/B testing — 4 cycles in Month 1. Every line approved by your point of contact before it sends.
5. Data + scoring — landlord scraping across Zillow / Craigslist / Apartments.com, county tax owner resolution, contact-form-fill for hidden contacts, unit-count scoring (10+ flag → TenantCloud AE; sub-10 → self-serve / TurboTenant PLG).
6. Human reply desk — a real SDR on every positive reply within 2 minutes. No AI SDR, no lag. Routes to your AE or to self-serve sign-up.
7. Phone-enriched call lists — for the cohort you'd rather call than email, we hand your inside teams (your 2 TenantCloud + 3 TurboTenant reps) a phone-matched, unit-scored list to dial directly. Calling runs as a parallel track, not a replacement.
8. CRM + routing — scored signups pushed to HubSpot; a Slack channel your team works daily ("today's 10+ unit signups, by persona").
9. Reporting — weekly, one number that matters: CAC vs your $200 target. Plus signups, customers, reply rate.
10. Free add-on — conference / event portal pre-scraping + pre-booked meetings, inside the retainer, whenever you sponsor a show.

Cold infrastructure that sends at full volume on day one lands in spam. We don't do that. The first 21 days are setup and deliverability warming — the single biggest reason our sends hit the inbox and your domains stay clean.

• Days 0–3 — Provision. Dedicated sending domains stood up and isolated from your core brand, DNS authenticated (SPF / DKIM / DMARC), inbox pools spun up at 2× the volume we'll actually need.
• Days 1–21 — Warm. Every inbox ramps from a trickle to full send capacity on an automated schedule. This is the step most shops skip — and then wonder why they're on a blocklist. We never skip it.
• Days 3–10 — Build the list (parallel). The TAM engine runs: listing harvest → parcel lookup → LLC piercing → free web search → skip-trace gap-fill, scored for unit count.
• Days 7–14 — Copy + flows. We draft the three plays and the sequence logic, send them to you for sign-off, and load the A/B variants. Nothing goes live until you approve it.
• Day ~21 — Go live. Warm-up complete. Full-volume cold sends begin on trusted, inbox-placed infrastructure.
• Weeks 3–4 — First returns. First positive replies scored and routed to your AE.

The $3,500 setup fee (waived on prepay) covers this build and the full TAM list. The warm-up is part of the work, not an add-on or a delay you pay extra for.

You poked at the real risks. Good. Here's where each one landed:

• "Don't let it blow up our brand." Every cold send runs on isolated domains walled off from TurboTenant.com and TenantCloud.com — your sending reputation is never exposed. Want more distance? The unbranded "landlord consultant" sender recommends TenantCloud without your logo on the email. Brand safety is a named workstream, not a footnote. (Stack #2.)
• "We need to review the language." You're acting through us, so you get final say. One point of contact, a shared channel, copy + flows + lists signed off before anything sends. (Stack #4; Days 7–14.)
• "Is cold email to B2C CAN-SPAM compliant?" We source in a business context (landlords operating rentals as a business), send CAN-SPAM-compliant headers with one-click opt-out, and carry the sending risk on our isolated infrastructure — not yours. The institutional tier (PMs, RE principals) is business email and cleanest; the residential tier is handled to the same standard.
• "Our witty ads won't work for outbound." They're exactly what works cold. Our witty-copy control hit 24% positive on a comparable late-awareness play. We'll repurpose your best lines — the eye-test / orange-banana angle — as cold subject lines and prove it in the first A/B cycle. Different wins; cleverness travels.
• "Visitor-ID retargeting flopped for us before." That was coupon-driven post-purchase discounting — it eroded margin. This is the opposite: net-new landlords who never visited, no coupons, no refunds. The visitor-ID piece is a free database byproduct for future re-engagement, not the conversion engine. The self-serve number stands without it.
• "I'd rather call than email — if you can find the numbers." We hand your inside teams a phone-enriched, unit-scored list to dial directly, running in parallel with email. (Stack #7.)