They hide behind LLCs, county records, and no web presence — so paid never touches them. Here's the machine that cracks it, proven on real Denver data for under $1.
Listing → owner → human behind the LLC → direct contact. The first four steps cost nothing for most records; we only pay for the residential tier that doesn't surface free.
Grand total off this run: ~35 owner emails + ~45 phones, total cost under $1 (Tracerfy gap-fill on the residual residentials at $0.02/record).
The CO SOS business address is the key. When an LLC registers an office address, that's the thread we pull: office → Google → company site → team-page email. The shell stops being a wall and becomes a lead. Live example from the call:
| Owner | Role / Portfolio | Contact |
|---|---|---|
| Charlie Hogan | CEO, Cornerstone — 7,000+ units | charlie@cornerstoneapartments.com |
| Samuel Levy | Principal, Two Arrows Group (multifamily) | sam.levy@twoarrowsgroup.com |
| Tyler Carlson | CEO, Evergreen Devco | tcarlson@evgre.com |
| Adam Fenton | Co-Founder, NARRATE Holdings | adam@narrateholdings.com |
| Troy Gladwell | Founder, Medici Communities | tgladwell@medicicommunities.com |
| Marti Page | Co-Founder, Anchor Investments (~500 units) | 661-714-1005 |
| Doug Gaddis | Gaddis Property Management | doug@gaddismanagement.com |
| Benjamin Gearhart | Owner, MODUS Real Estate | ben@modusrealestate.com |
Free web search self-selects for the institutional tier — PMs, principals, developers, 10+ units. Your exact AE target, surfaced at no cost.
The institutional tier (your AE target) surfaces cleanest off free web search; skip-trace mops up the residential rest at $0.02/record.
| Source | Records | Est. contactable emails |
|---|---|---|
| NYC HPD | 782K | ~120K |
| Realtor.com (national rentals) | 1.5M | ~150K |
| HomeHarvest (national, expandable) | 1.2M | ~180K |
| Redfin (national rentals) | 600K | ~60K |
| Airbnb hosts | 118K | ~25K |
| Cook County IL | 80K | ~18K |
| Florida SOS | 24K | ~5K |
| HUD multifamily | 17K | ~5K |
Plus a warm layer — we scrape and target relevant competitor followers: landlords already engaging competitor PropTech brands (Avail, RentRedi, Innago, Buildium) are in-market by definition, just not yours yet.
The list pre-segments itself by value at zero extra work. Free-web hits = institutional (10+ units, high LTV → routed to your TenantCloud AE). Skip-trace hits = mom-and-pop (1–4 units → self-serve / TurboTenant PLG). Same pipeline, two cohorts, no extra sorting cost.